FIB USU PR - On Tuesday, November 3, 2026, the Faculty of Cultural Sciences, Universitas Sumatera Utara (FIB USU), hosted the Service Excellence & Professional Work Culture Workshop for educational personnel across Universitas Sumatera Utara. The event was organized by the Directorate of Human Resources of Universitas Sumatera Utara and took place at the Prof. T. Amin Ridwan Multipurpose Hall, FIB USU.

This workshop was part of a human resource development program held from October 26 to November 17, 2026. The program aimed to improve the competencies of educational personnel in delivering high-quality services, developing effective communication, and fostering a professional work culture within the university.

During the workshop, participants received materials from three speakers, each presenting topics focused on improving service quality and workplace professionalism. In the first session, Juli Agustini, S.E., Priority Banking Manager at Bank Syariah Indonesia (Persero) Tbk., delivered a presentation entitled “Excellent Service and Service Satisfaction Management.” The material highlighted the importance of providing excellent service and strategies for enhancing service user satisfaction.

In the second session, Amalia Meutia, M.Psi., Psychologist, Manager of Cooperation at the Directorate of Cooperation and Internationalization, presented “Effective Communication in Service Delivery.” The session emphasized the importance of effective communication skills in building professional relationships, understanding service users' needs, and improving service effectiveness.

In the third session, Cholina Trisa Siregar, Ns., M.Kep., Sp.KMB, Secretary of the Professional Nursing Education Study Program, delivered a presentation entitled “Professionalism and Workplace Culture in Improving Services toward ZI-WBK and WBBM.” The material discussed the importance of fostering a professional, integrity-driven, and service-oriented work culture to support the development of Integrity Zones toward Corruption-Free Areas (ZI-WBK) and Clean and Serving Bureaucratic Areas (WBBM).

Through this workshop, educational personnel are expected to apply the knowledge and skills gained in their daily duties, particularly in providing responsive, communicative, and professional services to the academic community and the wider public.

The workshop represents one of Universitas Sumatera Utara's ongoing efforts to strengthen human resource capacity and establish excellent institutional governance through continuous improvements in service quality and workplace culture.